Who will win tomorrow's electricity customers?

23.12.2025
David Sanchez
David Sanchez
Head of Retail, FMCG & Energy Research at YouGov Switzerland
Envelope LinkedIn
How perceptions, market mechanisms and expectations shape the energy industry.
Disclaimer
PerspectivE is a platform within the VSE website and offers the association industry, science, politics and the economy the possibility to publish industry-relevant specialist articles and analyses free of charge. External authors express their personal opinions in these articles. This does not necessarily reflect the views and positions of the VSE.

Read this article in German.

The industry has its say

Interesting topics, diverse perspectives, innovative ideas: PerspectivE offers specialised articles and analyses by the industry for the industry. Discover new perspectives for tomorrow's energy world here.

Become an author

Analytics settings

We use Google Analytics to measure website usage without advertising personalization. Analytics cookies are enabled by default for visitors in Switzerland unless you previously declined. Elsewhere, they remain disabled until you enable them. You can change your choice here. This choice applies to this browser; the page will reload.